You’ve decided to become a yoga teacher. Congratulations! But now what? How do you go about branding yourself as a yoga teacher? What’s the best way to reach your target audience? In this article, we’ll answer these questions and more.
First, let’s take a look at what branding is. Branding is the process of creating a unique identity for your business. It’s the process of developing a lasting impression in the minds of your customers.
Branding is not just about designing a logo or choosing a tagline. It’s about creating a consistent experience for your customers, from your website to your social media presence to your advertising and marketing materials.
So how do you go about branding yourself as a yoga teacher? Here are some tips:
1. Develop a unique voice.
1. Why Brand Yourself?
First of all, why you should do so.
Your website is your virtual shopfront, and your clients are buyers. So, as a first step, you want to make sure that your website’s voice, design, and style are unique and serve to define your brand.
As a yoga instructor, people will perceive your teachings online as the official voice of your business – a voice that they know they can trust.
That same value that you represent offline, in person – your accommodation with your students, your level of service, your help. – equivalently manifests online.
And, people love consistency. If you’re consistent about being a trustworthy teacher with teaching tips, composition styles, and services, then people will want to learn more and keep learning more about you.
When they visit your website, they’ll find that your content speaks to them. They’ll know that your website is trustworthy and that your teaching material is useful.
So, a strong online presence, put together with a trustable character will take people to your website.
2. Use your own photographs.
Header: Pros and Cons of Using Your Own Photographs
Keywords to include in the paragraph: brand yourself, brand, branding
Paragraph: The key to drawing your audience to your yoga site is your own photographs.
One of the main reasons for this is that happy yoga students tend to put spice and atmosphere into a yoga session.
2. How to Brand Yourself
Choose a focus to attract your audience and make something they never knew they were looking for.
It’s important to be in your unique voice. And as a yoga teacher, there is a lot of room to choose a unique focus that will make you stand out from the crowd and attract people to your brand. Additionally, it’s such a broad theme, it’s tough to uniquely voice yourself within the category.
There are so many leaders out there. Most of them don’t have unique voices.
So, one thing I try to do every new venture is build a unique voice. I research other businesses in the same category and I speak to them. I ask them what they really want out of the experience. The unique part is bringing what you hear back to your vision. Creating a voice that is so strong, that when they say you, you sound like the dog did you. Being clear, transparent, and ambitious also helps. Tell people what the company really stands for and what you’re going to do for them.
3. Look for opportunities through consistent branding.
3. Branding Resources and Tools
Branding is kind of like a comic that you tell people. It’s a beautiful, funny, second-by-second flow of words, images, and design that you create to tell the story of who you are and where your business is going. You created a “voice” and brand once and now you’re speaking.
Your mission is to create one cohesive brand that you can speak with fluency and confidence. It’s about bringing your website or blog to life.
So how do you go about branding yourself as a yoga teacher? Here are some tips:
• Become an active participant on social media (yes, we say it again).
\- Use your own social media channels to make connections and affirm your brand.
\- Join your local yoga community and conversations so you can grow credibility and resources.
\- Take the best pictures of your classes and focus on the details of your practice.
• Use professional equipment to take high-quality photos of your classes. Remember: a photo speaks a thousand words.
Now go back to the office and write out a plan for prospective clients.
Dedicate yourself to quality branding this year.
The more fluently you speak your brand, the more likely you are to convert more potential clients.
The more potential clients you attract to hire you, the more clients you are likely to have.
4. How to Be Considerate in Yoga Classes
If you approach teaching yoga with an audience of tight back teachers hoping to grow into bigger backside muscles, it’s very likely that your students will tire of your style and teaching methods fairly quickly.
Teaching the right lessons to the right people, and keeping your students engaged over time is a lot easier than highly optimized lessons and a consistent teaching style.
It’s important to understand who your ideal students are, so that as a teacher, you can teach according to them. Listening to requests from the hundreds of pupils you’ll have coming through your door is a huge time-suck.
Don’t take customers at their word – take note of their yoga background. Some have firmly held and varying opinion of what positions belong in yoga at all. Finding middle ground might help you get out of sticky situations faster.
Here’s what one yoga teacher to my left at a random studio had to say:
“To be honest I don’t like CBJJ because it looks like power at the expense of smoothness. There’s a problem with extension. It looks like it almost means to attack more. That’s not recommended for women. Yoga brings angel into our beings. Yoga should be made for women.
5. Free Endorsements and Influencers
Using endorsements on your website is a great and free way to gain exposure. Getting endorsements is quite difficult though. How do you gain them? This article will tell you about how you can do that.
Did you know that 90% of business buyers study reviews on products before making the final purchase decision? If you want to increase your sales, getting endorsements is the best way to do that.
People love to share their thoughts and feelings, especially when they connect with a brand they like. That’s why, to get you to share on social media, you should ask users to review your product or website. These reviews can be published on the same platform where your user generated reviews are currently published.
Product endorsements are important for different reasons.
1. Brand identity
2. Brand awareness
3. Lead generation
You can use the feature of the websites of different businesses and non-profits, like LinkedIn, Twitter, Google+, GitHub, blogs, etc. to ask users to leave a review for you.
If this is not enough for you, you can even buy business endorsements.
And if you’ve bought a business review certificate, you can use social media advertising and apps to display your business endorsements on business pages of social media profile pages of network users
2. Create content
6. Other Ways to Brand Yourself
If you establish a consistent tone and writing style on your website, you’ll be able to build up a sense of familiarity and trust with your readers.
In the web writing world, consistency is key. The more your readers are exposed to your writing, the better they will be able to recognize it when they’re searching for topic related to your niche.
Therefore, the competition will be harder to beat—which means your business will be the first one that other businesses think of when they hear the words “Yoga Teachers.”
If you are interested to rank well on Google, focus on a happy, friendly, and upbeat writer. Focus on concise, grammatically correct sentences. Research keywords related to your keyword.
Also, make sure your website content is what people are looking for. That includes your blog posts, articles, resources, etc. Keep these simple, easy to read, and easy to understand.
2. Research successful yoga instructors.
Header: 5. Start With Yourself
Keywords to include in the paragraph: blog posts, business tips, yoga, students, yoga teachers, Pinterest
Paragraph: There is a reason why some of the most successful yoga teachers in the world blog for their own business.
They understand the power, the power of blogging, one of the most powerful, easily spreading over the web.
What does that mean? To push yourself out of your comfort zone, accept the challenge, and break through the barriers that come in your way.
Do the work required to get to the next level. Take time to reflect, relax, and adjust to the new.
Have fun as a new step towards your goals.
Or—either way, do not shy away from failure.