The saying goes that if you’re not on Facebook, you don’t exist. While this may be a bit of an exaggeration, Facebook is one of the largest social networks in the world and it’s definitely one of the best ways to market your business online. Fortunately, there are plenty of Facebook marketing strategies that will help you reach your audience and build brand awareness on the world’s largest social network. Here are 10 strategies to get you started!
1) Create an effective strategy
Before you set out to create a Facebook marketing strategy, consider your target audience and focus. Know what type of Facebook users you want to attract—and think about how you plan to reach them. Are you trying to sell your products directly? Or are you trying to connect with potential customers so that they’ll come back to your site? Is your goal simply to grow an engaged fan base? What kind of content will they be attracted to—or repulsed by?
2) Offer incentives
One simple but effective Facebook marketing strategy is to offer your online followers incentives—free samples, discount coupons, etc.—as an enticement to like your page. Make sure you create a special landing page just for those new fans who have joined your site by liking it on Facebook. This way, they’ll only see offers related to your business when they log in or check their newsfeeds on that page.
3) Create excellent content
If you’re already running a Facebook page, marketing campaign, or online store (and, let’s face it, if you’re reading Top Rank Marketing, we’re going to assume that you are), then it only makes sense to create excellent content as part of your strategy. How does that look? Having a strong call-to-action (CTA) is essential. This could be in the form of an offer or a free sample.
4) Use your page effectively
The most important Facebook marketing strategy is to use your page effectively. Getting people to like your page and share it is only a start because you need to keep those fans engaged. Posting quality content regularly can help drive traffic back to your website and increase sales. On Facebook, you have access to analytics, which will allow you to see what’s working and what isn’t on your page.visit that site for more info.
5) A/B Test Before You Invest
Facebook’s EdgeRank algorithm means you can only see about 10% of your friends’ posts. If you want to reach more people, you need to boost your post using Facebook Ads, which costs money. Before you invest in a Promoted Post, try A/B testing different types of content (images, videos, and text) and measuring their effectiveness against each other in terms of Likes and Shares.
6) Use Video Effectively
Video marketing is one of Facebook’s best features, and if you’re not using it yet, you should start. Videos can help set you apart from your competitors, but they also require a bit more effort on your part. You’ll need to invest in a quality camera or smartphone, learn how to edit (easier than it sounds), and create content that is engaging.
7) Grow your following on Instagram
If you don’t have a following on Instagram, it will be difficult to increase sales. This is why it’s important to focus on growing your following before implementing any other strategies for Facebook marketing. Most businesses will see their best results by first focusing on gaining more followers, which can then be converted into actual customers through carefully crafted Facebook posts.
8) Conduct a proper campaign analysis
To create an effective Facebook marketing strategy, you’ll need to first conduct a proper campaign analysis. Check your analytics regularly to see which campaigns are producing leads and sales. Run A/B tests on every page, post, and advertisement you run; these tests help you determine what type of content performs best on Facebook.
9) Time it right
If you’re going to promote on Facebook, do it at times when your audience is engaged and most likely to act. For example, if your target market is moms, then weekend afternoons between 3 p.m. and 5 p.m. will be a prime time to share something on Facebook that drives people back to your site or store.
10) Craft a unique voice
You can’t always write like Ernest Hemingway, but you should always try to maintain a consistent voice when writing. Establishing a unique voice can help separate your content from others and establish credibility with your audience. Make sure that your voice is clear, concise, and relatable to be effective in online business.